3 Ways to Grow Your Clientele
As a freshly trained medical aesthetician, you’re probably wondering the most effective way to grow your clientele. We’ve previously touched on how to increase client retention in aesthetics, but here we’re going to help you get started on growing that client base to ensure you have a long, successful, and profitable career in medical aesthetics. Let’s dive in and learn something new!
Get the Right Training
Building your aesthetics practice is all about setting yourself apart from your competition. The most effective way to do that is to pursue the newest and best techniques with the newest tools. Medical aesthetics training courses are a great way for you to increase your knowledge and skills. Being professionally trained in aesthetic treatments and procedures helps protect your reputation and avoid possible malpractice situations. Aesthetic procedures are medical procedures, and your patient’s health and their looks are in your hands and that is why we stress the importance of proper training. Your patients want to know they are in good hands when getting treatments done, so it is important to have the best training to make them feel comfortable.
Use Social Media
Social Media will be your best friend. Post about your amazing work, post your accomplishments, be informative, and most importantly be active. Your future clientele is going to want to see all the amazing work you have done and it is a privilege to show it off. Most of your clients will find you off of social media, so it is very important to post good photos of your work so they feel confident coming to you. Research and use appropriate hashtags (such as #laserhairremoval) to reach a broader audience, or target local areas such as #scottsdale. Social media can be an extremely useful tool when looking to attract new clients and communicating to potential clients that you are, in fact, the best in the industry.
Good Old Fashioned Word of Mouth
Word of mouth is one of the most effective methods of marketing because people are far more likely to book an appointment based on the recommendation of somebody they know. So the more your clients talk about you, the better. You can even offer a referral program, where anyone who refers a new client to you will receive a discount off of their next treatment. This will get more clients in your door and have them keep coming back.
Alternatively, the “new” word of mouth is client reviews on your Google business listings. Often when someone searches for your business or services, their first interaction is see what others are saying about their experience with your clinic. Capitalize on this opportunity by giving your current clients a reason to leave a review and write recommendations on your Google Business profile or a testimonial on your website.
Med-Surg Aesthetics Laser Academy: Advanced Aesthetics Courses in Arizona
We are so proud of all of our students and want to help all of you grow to be the best you can be. We do not only offer the best aesthetics training courses in Arizona, but we are always available for mentoring and helping our students grow and find success in their careers. Having a strong community is important in growth and we are so glad to have this amazing aesthetic community.